Solo Build It! Case Studies

The ABC’s of Staying Home - Tips for Moms Who Work from Home

by James Martell
(Vancouver)

As I travel, giving lectures and seminars, I talk to a lot of business women, and many of them express how difficult is to divide their time between work and family. Luckily, we live in a time when they don’t necessarily have to choose between the two.


When I first started doing business over the internet back in 1998, it was all new and not too many people were sure about it. Getting someone to use a credit card online was an extreme act of faith and there was a lot of doubt and prejudice against doing business with strangers who lived in far off places.

I remember my first promotion for a company in the United States, and everybody thought a Canadian shouldn’t be doing business with someone they had never met, especially from another country. When my first paycheck cleared, however, it laid all my doubts to rest.

New Lessons

Today, we practically live on the web. Think about all the ways you use the internet in your daily life, shopping, scheduling, researching, socializing, and networking. So why go through all the hassle of leaving your home to go work, when you could just as easily work from home? I’ve been working from home with my wife of twenty-seven years Arlene, and I know I’m so glad. Here’s what we’ve learned together:

1. Create your own work space.

Working from home is great, because it allows you to take care of your kids and run your household, and saves you time and waste commuting to the office, but you can’t treat your work time like home time. Creating a separate space to be your work area allows you to mentally focus on your work, as well as keep things organized.

Some women I’ve talked to prefer to create their own office, complete with a nice L-shaped home computer desk and filing cabinets. Others prefer to make a section in their garage or a corner of the bedroom. However much space you need, or the tools you require, just make sure it is a space that is all your own, and dedicated solely to your work. No setting up on half the kitchen the table and pretending you can serve dinner around it. It just doesn’t work!

2. Use the internet to work for you.

It’s important to note that there is a lot of competition out there on the
net, and you’ll need more going for you than just a well written landing page. You’re going to have to make your offering look appealing to the consumer and convince them that others think it has value too. Whether you’re selling a product or a service, social media is a great marketing tool.

I don’t know hardly anyone who doesn’t turn to Google or Yahoo when researching a product or service they’re interested in and the power of word of mouth has grown immeasurably since the advent of Facebook and Twitter. Millions of consumers are turning to these resources before making purchases and more and more of us are doing the actual buying on the internet as well. I’m sure you’ve found this to be true in your own life just as I have.

Use these tools to your advantage. Get people talking about your product or service and consumers will find you. Just think of all the great products we now use daily that began in someone’s kitchen; like Spanx.

3. You don’t have to do this alone.

Being a stay at home mom isn’t the isolating thing it used to be, and being a stay at home entrepreneur doesn’t have to be either. Video conferencing solutions and Skype make it easy to communicate with clients, suppliers and coworkers. Bring the boardroom right into your home by holding meetings and networking with them through video conferencing, and webinars.

You can even carry your smart phone or lap top with you when you have to go places, and never be away from the ones you need to talk with, without having to be tied to the office and putting the rest of your life on hold. Sitting in the bleachers, waiting for the kids to be done with practice can be the perfect time to place orders or update Facebook postings. Social networking is first and foremost about keeping social as much as you can.

Do this and get your name out there, and watch the customers come pouring in.

About the Author

James Martell is the author of the Affiliate Marketers Handbook and hosts a variety of popular online trainings for Internet based businesses in his online conference room. He launched the Affiliate Buzz, the first ever and longest running podcast in the industry (now on WebmasterRadio.FM) He resides near Vancouver, Canada where he works from home with his wife Arlene.

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